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Add Some Flair to Your Posts

A picture is worth a thousand words…unless you can’t remember who posted it to Instagram, then it is worth nothing. Allow me to explain that new spin on an old adage. At OSO Digital, we preach to clients that cost per impression (CPI) on ad/media spend is paramount,...

Digital Marketing Audit

It’s time for everyone’s favorite 5-letter word: audit. In this case, a digital marketing audit. This shouldn’t be a scary process for you and it doesn’t have to be a full-on thorough review of everything you’ve ever posted, but it should become a routine function of...

Preparing for a New Website 101

Creating a new website is an exciting process. It’s a lot of fun, but a lot of work too. It’s easy for both the client and designer to just jump right in and start with the fun stuff – I’ve been guilty of this a time or two – but there are some basic...

Five Killer Elements of a Great Website

While there are certainly more than five elements that can be used to create a killer website, we surveyed some of our recent projects and found some consistent themes. Here are five killer elements used to create a great website:1. Imagery to Evoke EmotionEvery...

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